Saturday, March 01, 2014

Do the Right Thing

By Oliver Oliveros, editor-in-chief

In Graduate School at New York University, my former Theory, History, and Practice of Public Relations professor Fraiser Seitel, who is often invited to talk on national television practical topics such as media interview training for CEOs and executives and effective crisis communication strategies, and the author of about a dozen editions of “The Practice of Public Relations,” which every public relations practitioner should read, has ingrained in us—his former public relations students-cum-colleagues—to “always do the right thing.” Follow that cardinal rule whether you are in the midst of a stressful crisis, or smoothly running a corporate social responsibility campaign, in order to build a good reputation to any brand, personality, non-profit or for-profit organization.

Doing the right thing is not always easy—and not always popular—but apparently doing the right thing is also the chosen path to success of at least three of our featured personalities in the latest issue of Fil-Am Who’s Who: Beauty queen-fashion designer-environmentalist Joyce Penas Pilarsky, who may be Germany-based, but still hires locals in the Philippines to breathe life into her creative designs; prominent RDR Cargo’s Rommel del Rosario, who’s never embarrassed that he has had his share of bad business decisions, which made him wiser nonetheless; and our very own “sheep—not wolf—of Wall Street” stockbroker Ronald Richer, whose wealth management expertise is something he has been proud to share among the stereotypical struggling artists, who, unfortunately, are mostly clueless about the business side of the arts. Good job, Joyce, Rommel, and Ronald!

Kudos also to our truly hardworking Filipino-American performers on Broadway Frenie Acoba, who plays Lavender, the best friend of the precocious Matilda in Roald Dahl’s “Matilda” on Broadway, which I saw on February 12, and Adam Jacobs, who shines in the title role in Disney Theatrical Group’s latest show on Broadway, “Aladdin,” which I saw on its first preview, February 26. Expect vibrant choreography, countless costume changes, literally grand entrances, and parodies of Disney’s own franchises in “Aladdin.” Bring the whole family!

Lastly, congratulations to the people behind the Build A Shelter Project—The Philippine Consulate General in New York, Philippine Jesuit Foundation, and Gawad Kalinga—for raising more than $223K in three months. The funds will be used in rebuilding the lives of typhoon Haiyan survivors in Samar, Philippines.

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