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Showing posts from March, 2014

Do the Right Thing

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By Oliver Oliveros, editor-in-chief

In Graduate School at New York University, my former Theory, History, and Practice of Public Relations professor Fraiser Seitel, who is often invited to talk on national television practical topics such as media interview training for CEOs and executives and effective crisis communication strategies, and the author of about a dozen editions of “The Practice of Public Relations,” which every public relations practitioner should read, has ingrained in us—his former public relations students-cum-colleagues—to “always do the right thing.” Follow that cardinal rule whether you are in the midst of a stressful crisis, or smoothly running a corporate social responsibility campaign, in order to build a good reputation to any brand, personality, non-profit or for-profit organization.

Doing the right thing is not always easy—and not always popular—but apparently doing the right thing is also the chosen path to success of at least three of our featured persona…