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Showing posts from July, 2017

Promoting the Philippines

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By Oliver Oliveros, Editor-In-Chief

Filipinos around the world are exceedingly proud of the Philippines, warts and all. That’s why when it comes to promoting the country by way of an international television (TV) commercial, everyone seems to have a say in it. Take for instance the most recent falling out between the Department of Tourism (DOT) and a global marketing-advertising agency whose latest collaboration had gone awry because of plagiarism allegations. Plagiarized or not, save for the surprising twist in the end, the TV commercial in question showed nothing really new. Like any other tourism promotional video, it banked on sweeping crane shots of some of the country’s finest tourist destinations and top tourist activities—unfortunately, it didn’t touch upon the other quirkiness of the Philippines such as its food, its numerous languages, or, even, its music and popular entertainment.

Although he never spoke Tagalog or Bisaya at home or school growing up in New Jersey, physica…